Watch market report
The week of Sep 28 – Oct 4, 2026, so far. The full report is ready on Monday, Oct 5, 2026.
Sep 28 – Oct 4, 2026
Caseback Watch Index
99.75▼ 0.25%
Up most
- Cartier Santos de CartierWSSA0029 · Medium, steel+1.2%
- TAG Heuer Carrera Chronograph 44CBN2A1B · Heuer 02, black or blue+1.0%
- TAG Heuer MonacoCAW211P · Blue dial, Calibre 11+0.4%
Down most
- Grand Seiko SnowflakeSBGA211 · Spring Drive−1.9%
- Rolex Explorer124270 · 36mm−0.9%
- Oris Divers Sixty-Five01 733 7707 · 40mm, steel−0.8%
casebackterminal.com/report
The week in brief
The Caseback Watch Index fell 0.2% so far this week, to 99.75.
TAG Heuer led the brands (+0.7%), while Oris slipped 0.8%.
The biggest gain was the Cartier Santos de Cartier WSSA0029, up 1.2% to $6,850; the biggest drop was the Grand Seiko Snowflake SBGA211, down 1.9% to $4,800.
3,160 watches were for sale at the latest count, 3% more than when it began.
We recorded 30 sales; the priciest was a Rolex Cosmograph Daytona at $40,000.
Brands
Each brand's index over the week.
| Brand | Index | Week |
|---|---|---|
| TAG Heuer | 100.69 | ▲ 0.69% |
| Cartier | 100.09 | ▲ 0.09% |
| Vacheron Constantin | 99.88 | ▼ 0.12% |
| Seiko | 99.88 | ▼ 0.12% |
| Tudor | 99.87 | ▼ 0.13% |
| Panerai | 99.86 | ▼ 0.14% |
| Audemars Piguet | 99.82 | ▼ 0.18% |
| Jaeger-LeCoultre | 99.82 | ▼ 0.18% |
| Zenith | 99.80 | ▼ 0.20% |
| IWC | 99.79 | ▼ 0.21% |
| Rolex | 99.74 | ▼ 0.26% |
| Nomos | 99.70 | ▼ 0.30% |
| Patek Philippe | 99.66 | ▼ 0.34% |
| Omega | 99.62 | ▼ 0.38% |
| Breitling | 99.61 | ▼ 0.39% |
| Longines | 99.55 | ▼ 0.45% |
| Sinn | 99.49 | ▼ 0.51% |
| Grand Seiko | 99.24 | ▼ 0.76% |
| Oris | 99.22 | ▼ 0.78% |
Biggest moves
Each model's value, full set in excellent condition, from the start of the week to now.
Up
Supply and demand
- For sale
- 3,160
- Auctions that sold
- —
- Sales recorded
- 30
- Models moved
- 5 up
▲ 3% over the week
of 1 that ended
on eBay this week
41 down, 5 flat
Notable sales
30 sales recorded this week. The priciest, then the best buys against value.
Rolex Daytona NEW 2026 SEPTEMBER 126500LN White Panda Oyster Steel 40 mm$40,000112%
New 2026 Rolex Submariner 41mm No Date - Steel - Black Dial - Reference 124060.$13,999118%- Rolex Submariner Date 126610LN$13,100108%
Panerai Luminor Marina 1950 3 Days Automatic — PAM01312$3,65078%
2023 Tudor Black Bay Pro Automatic Black GMT Men's Watch 79470 W/ B&P$2,80086%
Tudor Pelagos 25600TN Black Titanium 42mm Full Set Box Papers Rubber Strap$3,60092%
Against retail
Current models, at the week's latest: the furthest over and under their US retail price.
Most over retail
Every week
A new report every Monday, for the week before (Monday to Sunday, New York time). The price guide has the market live.